FemmeVibe Thrive
Entrepreneur Platform
UX/UI Designer
2025
FemmeVibe Thrive is a live platform. The existing portfolio positions it as a platform for female founders; the actual product type (entrepreneur platform, commerce application, or other) has not been verified and should be confirmed from the live application. Its sign-in experience uses a dusty-rose floral mark, soft pink and grey surfaces, and charcoal type.
UX/UI Designer
2025
FemmeVibe Thrive is a live platform. The existing portfolio positions it as a platform for female founders; the actual product type (entrepreneur platform, commerce application, or other) has not been verified and should be confirmed from the live application. Its sign-in experience uses a dusty-rose floral mark, soft pink and grey surfaces, and charcoal type.
Project introduction
FemmeVibe Thrive is a live platform. The existing portfolio positions it as a platform for female founders; the actual product type (entrepreneur platform, commerce application, or other) has not been verified and should be confirmed from the live application. Its sign-in experience uses a dusty-rose floral mark, soft pink and grey surfaces, and charcoal type.
The problem
Needs verification. Working framing (entrepreneur platform): female founders often lack tailored resources, mentorship, and a peer community that understands their context. If the product is instead a commerce application, the problem, users, and architecture should be rewritten after inspection. Hypothesis pending verification.
Discovery and research
Available evidence: the live application's sign-in experience and brand system. Product positioning is unverified. No formal research has been provided.
Proposed: confirm product positioning from the live app; then 5 to 8 interviews with target users; a competitive audit of adjacent platforms; a usability test of onboarding and the primary dashboard flow.
Design rationale (no formal research documented): the system pairs warmth with structure, surfacing one clear next action on the dashboard and weaving community in rather than siloing it. If the product is commerce-led, the rationale would shift toward product discovery, search, and conversion. Positioning verification is required first.
User personas
Illustrative personas, reconstructed to communicate target users. Not research-validated.
Aisha
Early-stage founder, 31"I need a roadmap and people who get it."
Aisha launched a year ago and needs structure and peer support to scale. Illustrative persona.
- · Find a clear next step
- · Connect with peers
- · Access founder resources
- · Generic business advice
- · Transactional networking
Sofia
Scaling founder, 36"Community keeps me going."
Sofia is growing her team and wants mentorship and a peer circle. Illustrative persona.
- · Mentorship and peer support
- · Structured growth tracking
- · Avoid burnout
- · Isolation
- · Tools that ignore the human side
User journey map
Illustrative journey map, reconstructed from the intended product flow.
Working framing: a founder signs in, sets a growth goal, and lands on a dashboard surfacing resources, community activity, and next steps. Reconstructed from the intended flow; to be re-confirmed against the live app.
Sign in
Authenticates
"Is this for me?"
NeutralSet goal
Defines a growth goal
"Let us focus"
PositiveDashboard
Sees next step and community
"I feel supported"
PositiveConnect
Joins a discussion
"These are my people"
PositiveTrack
Marks a milestone
"I am making progress"
PositiveInformation architecture
Product structure reconstructed from the intended navigation and flows.
- · Sign-in
- · Goal setup
- · Dashboard
- · Resources
- · Next steps
- · Milestones
- · Discussions
- · Saved items
Low-fidelity wireframes
Retrospective wireframe reconstruction based on the product's structure, not original pre-build artifacts.
High-fidelity UI
Reconstructed UI representation. Real screenshots from the live app are to be supplied.
These frames are on-brand reconstructions. Authentic screenshots from the live application will replace them once supplied.
In context
A mix of mobile, tablet, and web views showing how the product lives across devices.
Design system
Charcoal
#0B1020
Primary text
Dusty rose
#D6B3AB
Accent and mark
Canvas
#F5F7FA
Background
Surface
#FFFFFF
Cards and inputs
Display - 8xl, light
Heading - 3xl, light
Body - lg/xl, relaxed
Label - mono xs, uppercase
8pt base unit; 12-column grid; 0px corner radius
- · Primary button - charcoal fill
- · Secondary button - hairline outline
- · Input - surface, hairline
- · Dashboard card - surface
- · Tab bar
Design decisions and trade-offs
Problem (entrepreneur framing): founders lack structured, context-aware support. Decision: prioritise one clear next action on the dashboard and weave community in rather than silo it. Implementation: dusty-rose floral mark, soft pink and grey surfaces, charcoal type. Expected effect: warmth without clutter and a clear path from inspiration to action. Trade-off: a single next action may hide breadth, accepted to reduce overwhelm.
Product demonstration
TaskSign in, set a goal, and reach the dashboard
- 01
Sign in and set a growth goal.
- 02
Land on the dashboard showing next steps and community.
- 03
Open a resource and save it.
- 04
Join a discussion.
Outcomes and reflection
- 01
Sign-in and authentication (visible in the live app)
- 02
Onboarding and goal setup
- 03
Dashboard
- 01
Product positioning (entrepreneur vs. commerce) is unverified and must be confirmed from the live app.
- 02
Case study is based on the public sign-in experience; a full feature audit is pending.
- 03
No formal usability testing documented.
- 01
Confirm product positioning and rewrite the case study accordingly.
- 02
Run the proposed research plan.
- 03
Validate dashboard information hierarchy with founders.
The open question is what this product actually is. Until the live app is inspected, the entrepreneur-platform framing is a hypothesis. Confirming positioning is the first priority before deeper claims.
What people say
Awaiting testimonialsReal client and collaborator testimonials will appear here once supplied. Add them to a project as a testimonials array.